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while also characterizing their brands and expanding their customer base. If done correctly, social media marketing can also increase the efficacy of other marketing techniques – including SEO and SEM – by helping build natural links, and drive traffic, awareness, brand recognition, and goodwill. If you have been struggling with social media strategy, management, or advertising we can help.
80% of all Internet users use social media. Even 65% of adults over the age of 65 use social media. Facebook has over 1.85 billion users. Most users check their social media page multiple times per day. Regardless of who your customers are, they are using social media. And, they use it daily. Therefore, one of the most important benefits of social media advertising is that your customers use it daily.
A major benefit of social media advertising is its ability to reach your exact audience. social media is the most targeted form of advertising. You can advertise to people by age, interests, behavior, and location.