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Responsive web design is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes automatically resize, hide, shrink, or enlarge, a website, to make it look good on all devices. Web designing is an art! Your website design shows your business insight. Navigational architecture and how your website is laid out is a large part of your SEO strategy. Colors, icons, font choices, calls to action, layout, graphics, images, videos, and page copy can also all be combined in infinite ways to boost conversions.

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While organic search engine optimization generates traffic, it is not instantaneous or immediate. Using search engine marketing methods or programs can deliver traffic online immediately; instead of over a period of months. The most common business model for search engine ads is pay per click (PPC)*.
PPC allows for maximum exposure while you control the amount you want to spend on your marketing campaign. Moreover, the effectiveness of your ad campaign can be clearly tracked.
Pay per click (PPC) refers to the online advertising model in which payment is based solely on qualifying click-through. In other words, you pay the search engine each time someone clicks on your ad. Best example of PPC platform is Google Ad Words.

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social media marketing

While also characterizing their brands and expanding their customer base. If done correctly, social media marketing can also increase the efficacy of other marketing techniques – including SEO and SEM – by helping build natural links, and drive traffic, awareness, brand recognition, and goodwill. If you have been struggling with social media strategy, management, or advertising we can help.

80% of all Internet users use social media. Even 65% of adults over the age of 65 use social media. Facebook has over 1.85 billion users. Most users check their social media page multiple times per day. Regardless of who your customers are, they are using social media. And, they use it daily. Therefore, one of the most important benefits of social media advertising is that your customers use it daily.

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Perhaps the most important aspect of marketing your business and generating sales is graphic design, and a great logo is the place to start. Without cohesive graphics, you’ll find it nearly impossible to create a recognizable brand, and your sales will be slow and inconsistent.

Our experienced team of graphic designers here at Expert Societies can work with the vision you have for your brand or business and create a library of professional graphics that you’ll be able to use to market your company everywhere.

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Search engine optimization (SEO) is the key to obtaining cost-effective visitors for your website. This is an essential part of any digital marketing strategy. SEO, is the process of optimizing a website for natural unpaid traffic is the best (and most cost effective way) to get customers to your website. But it’s not the same, or as easy as it used to be. Consumer searching behaviors change constantly so search engines and SEO change too to adapt to it. We understand this and constantly update out processes and approach to ensure our clients get the most from search engines.

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It used to be that you could drive sales easily simply by passing out flyers and business cards and relying on word-of-mouth to do the rest. But in the age of information, marketing has gotten high-tech right along with everything else. It’s no longer enough to rely on repeat customers and organic sales in order to make your business succeed, but don’t worry! Here at Expert Societies, we’ve got an experienced team of marketing experts that will help you take advantage of the new platforms at your disposal and make your sales grow.

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