Pay Per Click
While organic search engine optimization generates traffic, it is not instantaneous or immediate. Using search engine marketing methods or programs can deliver traffic online immediately; instead of over a period of months. The most common business model for search engine ads is pay per click (PPC)*.
PPC allows for maximum exposure while you control the amount you want to spend on your marketing campaign. Moreover, the effectiveness of your ad campaign can be clearly tracked.
Pay per click (PPC) refers to the online advertising model in which payment is based solely on qualifying click-through. In other words, you pay the search engine each time someone clicks on your ad. Best example of PPC platform is Google Ad Words.
PPC ads appear on the top premium position and along the right-side bar of the organic listings on a search engine results page (SERP). These paid ads are ranked on a SERP based on an auction model that determines which ads will display and in which positions.
Expert Societies is able to provide your PPC marketing strategy with support and value on your company’s domain. We work with you to manage your PPC efforts and maximize your website’s potential search traffic and ultimately, conversions and ROI.
Each project valuation tends to be unique based on individual goals. However, actionable recommendations can normally be categorized into several sub evaluations: long-, medium- or short-term implementation, and high, medium or low impact. This awareness in our approach helps define and produce a work plan that works with your search marketing objectives.
From keyword research strategy to budget planning, we can help you by creating and optimize your ads that show up on Google Search.
Your display ads will be targeting an audience that has already indicated an interest in your service or product. This includes creating, managing, and optimizing Display campaigns.
Research and Analysis
An in-depth strategic analysis of current and potential competitors,thoroughly evaluating the keywords, ranking competition, opportunity, and cost that will provide the highest ROI.
We create multiple conversion tracking tools in your Google Ad Words account to specify the exact customer activity after someone interacts with the ad.
Once we identify your AdWords campaign goal/action, we plan on performing various tests to maximize your outcome.These includes identification of keywords to bid on and which ad copy to use, to the design of the landing page and more.
How We Can Help Your Business?
Complete Online Marketing
Are you looking for a complete digital marketing strategy that aligns with your business goals, and within the capacity of your team (even if that’s just you!)? We can work with you to explore where you’re at, where you want to get to, and work out the best plan of attack.
Social Media Ads
Regardless of which platforms you are currently using we’ll ensure you are reaping the benefits of them so they’re optimized, and you can measure them. There’s a lot more to get out of Facebook than just posting and complaining about reduced reach.
We can talk about more advanced tactics if that’s suitable for you, but the main focus will be simple, practical solutions.
Audits & Report
It’s about placing the pieces you can to form a bigger picture, and aiming to place more pieces than your competitors. Without measuring your journey, you don’t know where you’ve ended up, or where you’re going. Let’s work on an achievable strategy for your digital marketing to make online work for you.
Are your PPC campaigns really working for you? Do you want to ensure you have an online presence that rocks, rather than an expensive website that doesn’t perform? I’ve seen many expensive websites that don’t have the basics and don’t track any of the metrics that matter. The problem is most developers and designers are not digital marketers. Of what use is advertising if it doesn’t produce any actual leads? Stop wasting your advertising budget on shiny and beautiful looking campaigns that when broken down to the bare bones – bring you no real value. Make your pennies count – hire an expert – work with us.
PPC search campaign strategy
Keyword research and selection
Landing page optimization
Mobile-preferred ads Design
Bid management and ROI tracking
Implement conversion tracking
Monitor and tweak your campaigns
What do you want to achieve online?
Let’s work on achievable strategy.