Pay Per Click

Immediate Results

While organic search engine optimization generates traffic, it is not instantaneous or immediate. Using search engine marketing methods or programs can deliver traffic online immediately; instead of over a period of months. The most common business model for search engine ads is pay per click (PPC)*.

PPC  allows for maximum exposure while you control the amount you want to spend on your marketing campaign. Moreover, the effectiveness of your ad campaign can be clearly tracked.

Pay per click (PPC) refers to the online advertising model in which payment is based solely on qualifying click-through. In other words, you pay the search engine each time someone clicks on your ad. Best example of PPC platform is Google Ad Words.

PPC ads appear on the top premium position and along the right-side bar of the organic listings on a search engine results page (SERP). These paid ads are ranked on a SERP based on an auction model that determines which ads will display and in which positions.

Expert Societies is able to provide your PPC marketing strategy with support and value on your company’s domain. We work with you to manage your PPC efforts and maximize your website’s potential search traffic and ultimately, conversions and ROI.

Each project valuation tends to be unique based on individual goals. However, actionable recommendations can normally be categorized into several sub evaluations: long-, medium- or short-term implementation, and high, medium or low impact. This awareness in our approach helps define and produce a work plan that works with your search marketing objectives.

Search Advertising

From keyword research strategy to budget planning, we can help you by creating and optimize your ads that show up on Google Search.

Video Advertising

Need assistance with implementing and optimizing your video ad campaigns on YouTube? We can help.This includes creating, managing, and optimizing Video campaigns.

Display Advertising

Your display ads will be targeting an audience that has already indicated an interest in your service or product. This includes creating, managing, and optimizing Display campaigns.

Mobile Advertising

We are specialized in mobile advertising and we can help you connect with potential customers on mobile devices through text, image, video and HTML5 ads.

Shopping Advertising

We are here to help you place your products on Google Search, set up your inventory on Merchant Center, and create Google Shopping campaigns.

Bing Advertising

With over 129 million unique searchers, Bing search is no small fry in the pay-per-click business. This includes bing search, display, and video ads.

Research and Analysis

An in-depth strategic analysis of current and potential competitors,thoroughly evaluating the keywords, ranking competition, opportunity, and cost that will provide the highest ROI.

Conversion Tracking

We create multiple conversion tracking tools in your Google Ad Words account to specify the exact customer activity after someone interacts with the ad.

Always Testing

Once we identify your AdWords campaign goal/action, we plan on performing various tests to maximize your outcome.These includes identification of keywords to bid on and which ad copy to use, to the design of the landing page and more.

How We Can Help Your Business?

Complete  Online Marketing


Are you looking for a complete digital marketing strategy that aligns with your business goals, and within the capacity of your team (even if that’s just you!)?  We can work with you to explore where you’re at, where you want to get to, and work out the best plan of attack.

Social Media Ads


Regardless of which platforms you are currently using we’ll ensure you are reaping the benefits of them so they’re optimized, and you can measure them.  There’s a lot more to get out of Facebook than just posting and complaining about reduced reach.

We can talk about more advanced tactics if that’s suitable for you, but the main focus will be simple, practical solutions.

Social Media Marketing Service Lakewood

Audits Report 


It’s about placing the pieces you can to form a bigger picture, and aiming to place more pieces than your competitors. Without measuring your journey, you don’t know where you’ve ended up, or where you’re going. Let’s work on an achievable strategy for your digital marketing to make online work for you.

Our Strategy

Digital Marketing Strategy

Are your PPC campaigns really working for you? Do you want to ensure you have an online presence that rocks, rather than an expensive website that doesn’t perform?  I’ve seen many expensive websites that don’t have the basics and don’t track any of the metrics that matter.  The problem is most developers and designers are not digital marketers. Of what use is advertising if it doesn’t produce any actual leads? Stop wasting your advertising budget on shiny and beautiful looking campaigns that when broken down to the bare bones – bring you no real value. Make your pennies count – hire an expert – work with us.

Mobile Marketing Local Lakewood Colorado

Paid Advertising


PPC search campaign strategy


Keyword research and selection


Landing page optimization


Mobile-preferred ads Design


Bid management and ROI tracking


Implement conversion tracking


Monitor and tweak your campaigns

What do you want to achieve online?

Let’s work on achievable strategy.