While organic search engine optimization generates traffic, it is not instantaneous or immediate. Using search engine marketing methods or programs can deliver traffic online immediately; instead of over a period of months. The most common business model for search engine ads is pay per click (PPC)*.
PPC allows for maximum exposure while you control the amount you want to spend on your marketing campaign. Moreover, the effectiveness of your ad campaign can be clearly tracked.
Pay per click (PPC) refers to the online advertising model in which payment is based solely on qualifying click-through. In other words, you pay the search engine each time someone clicks on your ad. Best example of PPC platform is Google Ad Words.
PPC ads appear on the top premium position and along the right-side bar of the organic listings on a search engine results page (SERP). These paid ads are ranked on a SERP based on an auction model that determines which ads will display and in which positions.
Expert Societies is able to provide your PPC marketing strategy with support and value on your company’s domain. We work with you to manage your PPC efforts and maximize your website’s potential search traffic and ultimately, conversions and ROI.
Each project valuation tends to be unique based on individual goals. However, actionable recommendations can normally be categorized into several sub evaluations: long-, medium- or short-term implementation, and high, medium or low impact. This awareness in our approach helps define and produce a work plan that works with your search marketing objectives.