PAY PER CLICK ADVERTISEMENT
While organic search engine optimization generates traffic, it is not instantaneous or immediate. Using search engine marketing methods or programs can deliver traffic online immediately; instead of over a period of months. The most common business model for search engine ads is pay per click (PPC)*.
PPC allows for maximum exposure while you control the amount you want to spend on your marketing campaign. Moreover, the effectiveness of your ad campaign can be clearly tracked.
Pay per click (PPC) refers to the online advertising model in which payment is based solely on qualifying click-through. In other words, you pay the search engine each time someone clicks on your ad. Best example of PPC platform is Google Ad Words.
PPC ads appear on the top premium position and along the right-side bar of the organic listings on a search engine results page (SERP). These paid ads are ranked on a SERP based on an auction model that determines which ads will display and in which positions.
Expert Societies is able to provide your PPC marketing strategy with support and value on your company’s domain. We work with you to manage your PPC efforts and maximize your website’s potential search traffic and ultimately, conversions and ROI.
Each project valuation tends to be unique based on individual goals. However, actionable recommendations can normally be categorized into several sub evaluations: long-, medium- or short-term implementation, and high, medium or low impact. This awareness in our approach helps define and produce a work plan that works with your search marketing objectives.
Need assistance with implementing and optimizing your video ad campaigns on YouTube? We can help.This includes creating, managing, and optimizing Video campaigns.
Your display ads will be targeting an audience that has already indicated an interest in your service or product. This includes creating, managing, and optimizing Display campaigns.
We are specialized in mobile advertising and we can help you connect with potential customers on mobile devices through text, image, video and HTML5 ads.
We are here to help you place your products on Google Search, set up your inventory on Merchant Center, and create Google Shopping campaigns.
With over 129 million unique searchers, Bing search is no small fry in the pay-per-click business. This includes bing search, display, and video ads.
Our Digital Marketing Strategy
Are you looking for a complete digital marketing strategy that aligns with your business goals, and within the capacity of your team (even if that’s just you!)? We can work with you to explore where you’re at, where you want to get to, and work out the best plan of attack. Are your PPC campaigns really working for you? Do you want to ensure you have an online presence that rocks, rather than an expensive website that doesn’t perform? I’ve seen many expensive websites that don’t have the basics and don’t track any of the metrics that matter. The problem is most developers and designers are not digital marketers. Of what use is advertising if it doesn’t produce any actual leads? Stop wasting your advertising budget on shiny and beautiful looking campaigns that when broken down to the bare bones – bring you no real value. Make your pennies count – hire an expert – work with us.
Research and Analysis
Before we start your marketing, an in-depth strategic analysis of current and potential winning opportunity, competitors, marketing plans, keywords, ranking difficulties, monthly estimated impressions and clicks, your landing pages, estimated monthly conversion and cost that will provide the highest ROI is our priority.
Pay per click without tracking is a waste of time and money. We help you track all activities, sales, advertising expenses and results from your ads by creating multiple conversion tracking tools in your Google Ad Words account to specify the exact customer activity after someone interacts with the ad.
Once we identified and evaluated everything, and your Google ads campaign goal, we plan on performing various tests to maximize your outcome.These includes creating multiple campaigns for the same audience to test which campaign is working for that audience, or testing a single campaign in different audience groups.