Search engine optimization (SEO) is the key to obtaining cost-effective visitors for your website. This is an essential part of any digital marketing strategy. SEO, is the process of optimizing a website for natural unpaid traffic is the best (and most cost effective way) to get customers to your website. But it’s not the same, or as easy as it used to be. Consumer searching behaviors change constantly so search engines and SEO change too to adapt to it. We understand this and constantly update out processes and approach to ensure our clients get the most from search engines.
Pay per click (PPC) refers to the online advertising model in which payment is based solely on qualifying click-through. In other words, you pay the search engine each time someone clicks on your ad. Best example of PPC platform is Google Ad Words.
PPC ads appear on the top premium position and along the right-side bar of the organic listings on a search engine results page (SERP). These paid ads are ranked on a SERP based on an auction model that determines which ads will display and in which positions.
Expert Societies is able to provide your PPC marketing strategy with support and value on your company’s domain. We work with you to manage your PPC efforts and maximize your website’s potential search traffic and ultimately, conversions and ROI.
Each project valuation tends to be unique based on individual goals. However, actionable recommendations can normally be categorized into several sub evaluations: long-, medium- or short-term implementation, and high, medium or low impact. This awareness in our approach helps define and produce a work plan that works with your search marketing objectives.