Responsive web design is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes automatically resize, hide, shrink, or enlarge, a website, to make it look good on all devices. Web designing is an art! Your website design shows your business insight. Navigational architecture and how your website is laid out is a large part of your SEO strategy. Colors, icons, font choices, calls to action, layout, graphics, images, videos, and page copy can also all be combined in infinite ways to boost conversions.